Smart Questions To Ask

• Would a better understanding of customer behavior, needs and preferences improve my firm’s growth and profitability?
• Have I targeted higher retention and expansion of our customer base, and can use specific customer information to shape marketing, sales and operations?
• Does our company need to improve tracking of services and product lines?
• Does our company combine data from a variety of sources to more accurately conduct market forecasting and system planning?
• How can I better analyze the effectiveness of marketing initiatives?
• Do we need to improve the management of our call center activity and increase response time to customer inquiries?
• Is our budgeting process cumbersome—could we use improvement from the field level up?
• Could I use better tools to monitor cost performance of all facilities and plants?
• Can our firm track quality issues from the point of origin (customer complaint or warranty claim) to their initial source, so the root cause can be identified and resolved?
• Am I able to keep inventory costs at a minimum, while ensuring that enough stock is on hand to prevent negative consequences to either production operations or customer order fulfillment?